Advertising works. We might not like it, but when it’s done well, it does. And when it comes to stopping people buying ivory, it seems that some organisations are seeing signs of success in reducing demand in Asia simply by letting people know that buying ivory is directly linked to the killing of elephants. This is just the sort of hopeful story that I like to share, so read on!
I’d been travelling to southern Africa for twenty years before I finally set foot in East Africa, taking my first foray into Kenya a few weeks ago. And wow, was it worth the wait!
April is the wet season in Kenya, and so apparently not the ideal time to go, but let me tell you those vast open plains are right out of a Hollywood scene from ‘Out of Africa’ no matter what time of year you go, and the fact that they were covered in an ocean of knee-high grass didn’t mean we missed out wildlife-wise. It was simply magical. (more…)