Tag

Advertising

Let Elephants Be Elephants

Advertising works.  We might not like it, but when it’s done well, it does.  And when it comes to stopping people buying ivory, it seems that some organisations are seeing signs of  success in reducing demand in Asia simply by letting people know that buying ivory is directly linked to the killing of elephants.  This is just the sort of hopeful story that I like to share, so read on!

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